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The Prisoners The Ants and The Cube of Sugar

2 prisoners were put inside a prison with nothing but a cube of sugar each and a plate

they were to be there for 1 month


Image result for prisoner

the first prisoner decided to eat 1percent of the sugar everyday and kept the rest in his pocket

the second prisoner decided to put the whole cube on his plate everyday on the open floor
and eat all the ants that walked into the plate and by doing so saving his sugar

after 1month who do you think will be alive ?


your answer below

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14 Ways Positive People Separate Themselves From Negative Energy

14 Ways Positive People Separate Themselves From Negative Energy
Oskar Nowik
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Negative energy can be found almost everywhere. There are people complaining about life constantly, practicing bad habits and bringing you down. The emotions they spread influence your thoughts and actions in a bad way so avoiding the sources of negative energy is obligatory if you want to be more successful.

Everyone can be easily affected by negative emotions and the only exceptions are people who learned how to deal with it. These 14 Ways will show you how positive people handle negativity so you can apply it to your life.

1. They create happiness from within.
Happy people don’t base their happiness on external stimulations. They realize once the stimulant is gone, their mood would be ruined. Instead, they look for internal sources of positive energy and practice mindfulness.

2. They practice positive thinking.
Thoughts influence your actions, so, if you think negatively, there’s no bright future ahead of you. Positive people don’t believe in the excuses their minds come up with. Through positive affirmations and finding the good side of any problem, they make sure they are mentally set up for success.

3. They look for reasons to believe in themselves.
“Never let the negativity get to you. There are gonna be a lot of people you have to plow through, but as long you believe in yourself, that’s all that matters.” – Becky G.

There are endless reasons to believe in yourself even if you feel completely helpless and worthless. These negative thoughts are temporary obstacles and most of the time, they are made-up.

4. They cut off negative people.
Your surroundings have a tremendous impact on yourself. If you spend time with positive people, you are more likely to be happy and content. On the other hand, if you are too close to naysayers and complainers, you will have a hard time removing the negativity from your life.

Use these 9 tips to deal with negative people.

5. They train regularly.
Physical training is associated with releasing endorphins which are responsible for “feeling good.” Treating your body the right way pays off and results in reduced stress and boosted happiness. On the other hand, if you ignore your body’s needs, it will let you experience the negative consequences soon enough.

6. They spend time in the nature.
Being in the nature clears your mind and relaxes your body. Positive people dedicate a part of their day to get outside and admire the beauty of our planet. It’s a great way to load your batteries!

7. They avoid impulsive spending.
Nowadays, extra deals and sales fight for your attention, so it’s easy to end up lost in the buying mode. Whereas excessive buying may make you feel better instantly, from a long-term perspective, it’s an unhealthy habit positive people avoid at all costs. They would rather invest in experiences to discover the world and create some great memories.

8. They accept failure.
Positive people embrace failure as they realize it’s the only way to learn and grow. Whenever they collapse, they work hard to get at the top again instead of giving up. Even though a failure brings negative emotions, they comprehend these are brief and will fade away quickly. To accelerate the process, they keep thinking positively.

9. They take full responsibility.
Positive people always give themselves the responsibility for what happens in their lives. Whether it’s a success or failure, it’s always an effect of their actions and thoughts. A positive person will never blame external factors and focus on things within the reach that could be improved.

By doing that, they pursue being better and experience constant progress instead of getting frustrated by things out of their control.

10. They learn to control their thoughts.
A mind can be easily brought out of control by sudden negative thoughts. Positive individuals know if they don’t control their thoughts, they will lose control over their actions and behaviors. For this reason, they practice mind control, for example through meditation.

11. They devote some time to relax.
Instead of trying to be perfect, positive people realize sometimes you need to slow down, make your goals and ambitions secondary and simply loosen up. By doing this, they avoid burning out which would cause unnecessary negative energy.

In a nutshell, they take a step back to move further the next day.

12. They believe there’s always a solution.
Sometimes, life hits you hopelessly hard. At these moments, you tend to doubt your abilities to solve the current problem. The fact is, there’s always a way to overcome an obstacle and positive people keep that in mind. Even if they reach rock bottom, they believe it happens so they can get to the top even stronger.

13. They know when to say no.
The value of saying ‘no’ and ‘yes’ at the right moment is priceless. Opposed to misconceptions, these two words have an immense power and how you use them dictates what happens in your life.

Positive people focus on their priorities instead pleasing others. That’s why they know there are many things you don’t need to say yes to.

14. They don’t look for anyone’s approval.
If you let others’ opinions paralyze you, you will have a hard time feeling good and happy. Many people are afraid of not getting validation and being criticized. Positive individuals think and act quite the opposite.

They use disapproval as an indicator of being authentic and true. The fact is, there are countless things you don’t need anyone’s approval for though you think you do.

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List Of Top Commercial CMS For Publishers And Why WordPress is Still Our Hero!

Building and managing larger websites is a mammoth task that would hardly be feasible without the aid of a CMS. Although, there are dozens of great commercial CMS for publishers out there and regardless of what type of site you’re building, there’s probably one perfectly-suited to it.

No matter the size or type of your business, a CMS has become almost indispensable. It operates on the backend of your website, allowing you to manage the content and other facets of your website, including the visual layout.

It’s harder than ever to choose the right CMS, what may not be a perfect CMS as a whole, maybe perfect for your requirements. Most designers and developers don’t want to spend time learning a bunch of different commercial CMSs, they need something that’s both flexible and powerful.

The first step to choosing a CMS is deciding if you want to use an open-source system or a commercial CMS. A decade ago just about every software developer that did web design created their own CMS. Most of these have disappeared over the years as the open source solutions have improved.

Yet there are a few issues with open source CMS that cannot go unnoticed and hence small and large enterprises prefer commercial CMS and are ready to invest in them.

Building a website on an open source solution is not free, but basic template sites are very cheap.
While there are thousands of developers in the open source community enhancing the software, none of them are working on your website. Unless you have a support agreement with your developer, your website will remain on the version it was installed on, complete with any bugs and security issues.
While you have access to the source code, the design may not be yours. Template websites, in particular, have this problem, and you often cannot move the design to another host and definitely not to another platform
In theory, you can move your website to another developer if unhappy but in reality, this can be difficult due to design ownership, customizations and modules.
Pick the wrong software and in 2-3 years time, you might find the community have moved on and development has stalled.
Web hosting, site maintenance, support and automatic upgrades come included. The hidden costs and hassle of using a “free” open source CMS are actually included in the price of a commercial CMS.
Website functionalities come standard. Commercial CMS don’t use third-party plugins. Instead, functionalities come built into the core of the software.
Consistent, integrated user interface. Due to the fact that the commercial CMS software is designed by a unified team of developers, there is a high level of consistency in the user interface from one module to another. And because everything is developed under one roof, these functionalities are designed to integrate with one another.
Security. The company developing the CMS software has greater control over the security of your website’s coding, allowing them to ensure that there are no viruses unintentionally embedded into your site.
Specially-trained support team. A commercial CMS is a business, which means it has trained employees ready to assist you. Instead of scouring forums for answers to questions, commercial CMS users can talk one-on-one with a designated support representative who has access to the backend of your site.

commercial cmsCraftCMS is one of the most powerful commercial CMS available today. Craft is a content-first CMS that aims to make life enjoyable for developers and content managers alike.


You can see how your content will look before it goes live with Live Preview. You can even share your work with others by clicking on the Share button.
Keeping Craft up-to-date with the latest features, bug fixes, and security enhancements are easy with Craft’s magical one-click updating.
Each user gets their own fully customizable dashboard, tailored to their needs. There are Feed (RSS), Quick Post, Recent Entries, Updates, and Get Help widgets available right out of the box, and plugins are free to add more.
The entire CMS is built to cater to your content – no matter how varied or unusual it may be. You can choose from an assortment of custom fields to build the admin interface of your dream
Top Clients: Netflix, Salesforce, Oakley, Emily carr

Pricing: Starts at $199 per site

Known For: Content Priority

Content Priority On WordPress:

If content is king, then WordPress is the kingdom. There are tons of commercial CMS options out there, but WordPress has earned its reputation as the easiest open source CMS to operate. WordPress started out as a blogging platform and now it’s competing to be the best CMS out there. So there isn’t a better CMS that prioritizes content like WordPress.

Adding content frequently is a sign of credibility. And with WordPress, you can update your own website on a whim and add content very easily, either by logging into the site’s dashboard or by sending it to your site via email.

commercial cmsExpressionEngine is an interesting hybrid of commercial and open-source software. There are a ton of great websites built on ExpressionEngine that include A|X Life, the Canon Ixus site, and LivingSocial Adventures. And they’ve set up a showcase site, Show-EE, specifically to share some of these examples.


The plugins and add-ons they have are some of the most likely to be used and include a wiki, discussion forum, member manager, mailing list, e-commerce, statistics, and more.
EE can manage Text, dates, links, images, tables, files, an event calendar, a newsroom, or a staff director.
EE lets you write an article, post an event, or add a staff member or new product without being stuck to a “page”. It allows you to deliver content to web pages, a mobile app, a syndication service, wherever, without repeating yourself, unlike page-centric CMSes
They take software security seriously at ExpressionEngine. For over ten years they’ve maintained a stellar record of quick patches and highly secure software.They regularly work with security researchers to continually improve and harden EE’s security.
Top Clients: RedCarrot, BeerQuest

Pricing: Starts at $299

Known For: Software Security

Software Security In WordPress:

WordPress has great prowess in diagnosing and fixing security vulnerabilities. Anecdotal and empirical evidence demonstrates that the WordPress core is secure and the WordPress team is unparalleled in its reaction to emerging exploits, which means that the weak link is us — the end user. If you want WordPress to be secure you must ultimately focus on your actions.

WordPress can be as secure as any other CMS out there, but it is ultimately up to you to determine your site’s own security. Here are 12 ways to secure a WordPress Site!

commercial cmsSitecore is one of the leading commercial CMS built on Microsoft.NET 3.5. Users can store content as .NET objects or in XML format. For database storage, it can work with either Oracle Database or Microsoft SQL Server. It consists of a user-friendly WYSIWYG editor, and its interface is similar to Windows, which makes it easier to work with.


It offers full tracking and reporting on users’ behavior.
Delivers targeted, relevant content to unique visitors, visitor types, or personas by allowing you to set personalization rules that test details about visitors during their visit. Text, rich media, forms, social media widgets, promotions, recommendations, and more can be personalized based on rules, workflows, or a visitor’s device or location.
A write-once, distribute-across-any-channel approach to web content makes it easy for your content to look good wherever it’s consumed. Sitecore automatically serves content in the format best sized and suited for a user’s device.
Their device detection module lets you automatically detect and optimize content for different devices, allowing you to preview how your content will look on an iPhone vs. a Surface tablet. And the geo IP detection package lets you personalize based on physical location.
Top Clients: Barfoot & Thompson, Goodman, Brooklyn Law School

Pricing: Get A Quote Now

Known For: Content Optimization

Content Optimization On WordPress:
Content optimization is made simpler by the WordPress SEO plugin by Yoast. In a recent update, new enhancements that make analysis more visual make this plugin a time saver. WordPress SEO guides you on where to focus in order to best optimize each page of your website. By selecting one keyword on which to base your writing, you create better, more relevant content for your reader while helping the search engines do their jobs.

Read more on How To Optimize Your WordPress Website Without Any SEO Plugins!

commercial cmsBuilt on ASP.NET, Kentico is yet another CMS that offers multiple licensing options. A huge reason for its popularity is its flexibility. Apart from developing CMS, enterprises can use Kentico for developing websites, intranets, and online stores. It is already powering more than 16,000 websites across 90 countries.


As a content editor, you can create content in the Kentico Administration Interface and store it in the Kentico database using Kentico API. The developer codes the website and determines the layout separately from the content creation and then uses the content already stored in the Kentico database to populate the MVC application (live site).
To avoid concurrent editing and overwriting of someone else’s changes, Kentico comes with content locking support. It allows your editors to check out content before editing so that it is not available for editing by other users until it is checked back in.
You can create your own pages with custom fields. Structured documents allow you to separate content (data) and design. It also enables content reuse on other site sections or on other websites in a different design.
Kentico allows you to manage websites in any number of languages easily, including Chinese, Russian, Spanish, Hebrew, Arabic, or Eastern European languages.
Top Clients: Roland, Canadian Red Cross, UNICEF Australia, Hyundai Germany

Pricing: Starts from $4499!

Known For: Multilingual CMS

Languages in WordPress:

WordPress recently announced that its next major release, WordPress 4.7, will include an option to set a language for the dashboard. WordPress has had plugins that could translate the website on the front end for the website visitors into many local languages. To enable the backend local language previously required files to be edited and code to be changed. Now it’s as simple as a flip of a switch.

WordPress sites receive 22.17 billion monthly page views. That’s three times as many as there are people on the planet! So translating WordPress definitely takes away the dependence on the English Language and encourages many across the world to show interest in WordPress now. The global WordPress translation day was on the 12th of November 2016. This was an effort by the WordPress community in collaborating towards translating WordPress into many native languages. Read about WordPress Translation Day And Its Impact On India Here!

Click here to know The Best 10 WordPress Translation Plugins for Going Multilingual!


commercial cmsCushyCMS is one of the fastest commercial content management systems that aims to make life easier for web designers by simplifying content management. You design the website however you want, and then add it to the CushyCMS account. From there you can define which parts are editable and give your clients access.


Incredibly easy for content managers to edit their content.
Add unlimited sites and Use your own logo, color scheme and domain
Customize content, styles and icons within the WYSIWYG and Custom classes per editor, and custom welcome emails
The free plan is suitable for many users and is very easy and quick to get started.
Top Clients: WebAdore, 9GDesign, DayDream Designs, KTF Design

Known For: Ease Of Use

Pricing: $28 per month


commercial cmsSiteleaf is a smart, lightweight platform for creating and maintaining websites. They believe that content management shouldn’t be hard. Siteleaf is a surprisingly powerful CMS considering its lightweight UI and ease-of-use. It’s a flexible CMS that can work for any type of content.


Invite your client or team to create and edit content. Set them as Admin, Publisher, or Writer.
Preview changes before they go live. Then publish with one click whenever you’re ready.
Choose between a visual editor or just plain Markdown. Drag and drop images or even entire text files.
Customize your site with document collections, advanced metadata, and custom permalinks.
Top Clients: The Creative Independent, Shopping Mates, NODAY, FiftyThree Press

Known For: Lightweight and ease of Use

Pricing: Starts at $7/month

commercial cmsProgress Sitefinity is one of the top commercial CMS and marketing analytics platform designed to maximize the agility needed to succeed in today’s rapidly changing digital marketplace. It provides developers and IT teams the tools they need to support enterprise-level digital marketing.


The Inline Editing feature allows you to create and edit content right on the page. By enabling Edit Mode, you can change headers, body content, and replace images all within the context of the web page. Users can even change metadata like keyword tags, image alt tags, and publication dates.
The page editor makes it easy to create rich, dynamic content by interacting with user-friendly interfaces.
Sitefinity provides a rich toolset for automatically connecting visitors with personalized content. These content personalizations can be incredibly rich and are easily tested by impersonating each defined audience.
Sitefinity creates SEO-friendly URLs for each and every page. If pages are later moved or renamed, Sitefinity configures an HTTP 301 Permanent Redirect to notify Google and other search engines.
Top Clients: A little bird told me, TATA Global Beverages, Redpack, Hello Bank

Pricing: Request A Quote Here

Known For: Ease of Use

How easy is WordPress to Setup, Manage, and Update:

WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.

You don’t need to be an Internet expert or an HTML coder to use WordPress. All you need is an internet connection and a web browser to create your website.

WordPress offers thousands of ready-made web design themes that are plug and play – you just choose your theme and off you go. However, you’re not stuck with just the themes they offer – if you find a particular theme that you really like but just want to make one or two tweaks, you absolutely can. You can usually modify any theme to suit your particular needs, including changing the color scheme or the header image.

WordPress also offers tons of plugins that not only make your blog run smoothly, they also help make your blog custom and unique.

The best WordPress Page builders enable you to build professional and stylish websites without writing much code. Drag and drop page builders, as the name implies, enable you to create web pages by using a drag & drop interface. These web page builders for WordPress are available in the form of extensions (plugins) and thus, can be used with any WordPress theme. These plugins are practically supported by every WP theme.

No matter what type of blog you’re hosting – be it a personal or business blog – there are a variety of different options that you can choose from to make your website unique. With WordPress, it’s simple to create and use a blog or static website for yourself or your business. The options available with the WordPress blogging platform far outweigh those available through other blogging platforms, meaning you can truly create the website or blog that works for you.

commercial cmsEPiServer is a robust CMS that has been built on Microsoft .NET technologies. Its focus lies in simplicity and efficiency. With features like user management and access control levels, it makes page level content management extremely easy. It has a simple WYSIWYG interface that allows users with limited technical knowledge to handle it efficiently.


A notable function of EPiServer is the creation of visitor groups. By grouping content, you can target specific visitors.
Episerver boosts your team’s operational efficiency through an advanced authoring interface. Designed to be easy to use, the interface enables you to quickly manage the content layout.
Episerver’s built-in A/B testing feature quickly guides you through the testing process, so that the most effective messaging is presented to website visitors.
Episerver collects and aggregates personal and behavioral data to help you build a clearer picture of your customers, and then engage them with the optimal individual experience.
Top Clients: PizzaHut, DOLBY, YAMAHA, Mudpie

Pricing: Request a demo and a quote

Known For: Grouping Content and Visitor Groups

Content Grouping In WordPress:

Google Analytics and WordPress get along like best friends – you can get deep insights into your blog’s audience and the content that they are engaging with, giving you rich feedback about what content you should be writing next. But with a little bit of effort, you can customize the content reports for even richer insights.

Content Grouping allows you to have a brilliantly clean report that shows you the performance of your content by post category and even tags. Read more on How to setup Content Grouping in Google Analytics for your WordPress site.

commercial cmsMagnolia is a digital business platform with a CMS at its core. It’s more than just a content management system, even though it’s also one of the best in the world. Companies like Airbus Group, Sony, Avis Budget and Virgin America use Magnolia as the central hub for their web, mobile and IoT initiatives.


Magnolia’s unique open suite approach allows organizations to go to market fast, integrate easily with third-party systems and adapt quickly to changing business priorities.
Configure time-based backups and define if version information should be exported as well. Backups can also be achieved by using the CRX content repository.
Magnolia includes a backup facility which allows you to restore revisions of content. The backup feature is a helpful tool for migrations from one Magnolia instance to another and allows you to easily switch repositories or databases without losing any content.
Magnolia and its touch-driven interface put content management at your fingertips. Create, edit and publish content from your tablet, wherever you are.
Pricing: Get in touch with them to know more!

Known For: Backup Facility

Backup With WordPress:

Backups give you a peace of mind and can save you in catastrophic situations when your site gets hacked or you accidentally lock yourself out. There are several free and paid backup plugins for WordPress, and most of them are fairly easy to use.

Such plugins allow you to store a copy of your WordPress website on a separate hard drive, or any reliable storage device upon your choice. Most backup plugins allow you to choose what and where to store. It’s recommended to make backups on regular terms. Saving your content every day would be perfect, so if something goes wrong, you have not the old but the latest version of your site.

Here is a List of the 7 Best WordPress Backup Plugins!


commercial cmsAdobe Experience Manager is well known in the list of commercial CMS for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets. Deliver and manage experiences that are responsive, relevant, and social and place the customer at the center of every interaction with Adobe.


Increase efficiency, Build, share, and deliver content from the same place, speeding up the time to market and reducing duplicated efforts.
Deliver with agility, Quickly deliver personalized experiences across different screens, geos, and channels — from one unified interface.
Promote consistency, Use a library of content that can be easily reused business-wide, keeping a steady look and tone across all channels, campaigns, and assets.
Pricing: Request a Demo

Why WordPress Is Still Our Hero

WordPress is currently the most popular Blogging Platform and has evolved, over the years, to become a trusted Content Management System (CMS). Today WordPress CMS powers 26.7% of all the Websites in the world and is by far the most used CMS with a 59.4% Market Share.

WordPress CMS combines simplicity for users and publishers with under-the-hood complexity for developers. This makes it flexible while still being easy-to-use.That is the beauty of WordPress, not only is the price free but the added advantage of having complete control over it.

The most skeptical factor about using commercial CMS are that Companies and software solutions come and go. You must have confidence in the company offering the solution and that they will both be around and able to continually invest in the product.

WordPress, on the other hand, has evolved to become a CMS and earned its reputation as the easiest open source CMS on the web today.

Pick the wrong commercial CMS and in 2-3 years time, you might find the community have moved on and development has stalled. That’s exactly why we recommend using WordPress which is unlikely to lose favor anytime soon.

WordPress CMS comes packed full of features for every user, for every other feature, there’s a plugin directory with thousands of plugins.There are 44,000+ WordPress plugins which are downloaded more than 1.2 billion times and this is not a feature you find in commercial CMS.

Where commercial CMS have earned their trust with some companies and enterprises, WordPress still manages to be our hero. Read our blog post on Why We Recommend WordPress CMS Over Everything Else to know about all the WordPress features we find incredible.

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THIS is What LMAO Means! OMG, ROFL, BRB, AFAIK, BFF, SMH, NP, IMO, & More!

THIS is What LMAO Means! OMG, ROFL, BRB, AFAIK, BFF, SMH, NP, IMO, & More!e

What Does LMAO Mean?
Quick answer: “Laughing my ass off.”

LMAO is one of many common words used in text messaging, instant messaging, chatting, and on Facebook and Twitter. At one time or another, you’ve probably seen this Internet slang. Did you wonder what it meant? Did you know it could have more than one meaning?

LMAO is an acronym that stands for Laughing My Ass Off. Many people say (or text) this acronym when they find something particularly funny. Sometimes, when a person finds something extremely funny, they say LMFAO. This is almost identical in meaning but has the “F” word added to it to create Laughing My F**king A** Off. This one, however, is considered to be vulgar and is probably NSFW (not safe for work.)

Another acronym used with LMAO is ROFL. People often say “ROFLMAO” which is used to signify something is even more hilarious! ROFL means “rolling on the floor laughing.”

Acronyms to Express Laughter Online
1. LOL (laughing out loud)
2. LOLZ (more than one laugh)
3. ROFL (rolling on the floor laughing)
4. LQTM (laughing quietly to myself)
5. LSMH (laughing & shaking my head)
6. LMHO (laughing my head off)
7. HAHA (this one goes without saying)
8. 😀 (laughing emoji)
Hee hee hee!
Hee hee hee! | Source
Alternative Meanings: What Else Could LMAO Stand For?
LMAO has a number of different meanings, but it is most often used to tell a person that something is funny. Because of this, many people are unaware of or do not use the alternative meanings.

If you use LMAO to mean any of the following, make sure that your audience is aware of your alternative meaning to avoid confusion (and the possibility of offense.) While some of them can be hilariously funny, you have to make sure that your friends know what they mean.

Laughing my arms (or ankles) off.
Lick me all over!
Leave me alone, okay?
Let’s meet (or last man) at the office.
Let’s make an oath/offer.
In addition, there is a phrase, ayy lmao, popular on Tumblr. It is commonly used in reference to aliens. Ayy lmao is a phrase supposedly uttered by extra-terrestrials. There is no known human meaning behind the word, only aliens know its true meaning.

What does LMAO mean?
Laughing my ass off
Leave me alone, okay?
Laughing my arms off
It means something else
See results
Common Text Terms, Internet Abbreviations, & Chat Acronyms
As a matter of fact
As far as I know
Away from keyboard
BC (B/C)
Best friends forever
Be right back
Back to topic
By the way
See you (or cover your a**)
Do it yourself
End of discussion
For what it’s worth
For your eyes only
I don’t know
In my (honest/humble) opinion
In real life
Just kidding
Laugh out loud
noob (n00b)
None of your business
No problem
Oh my god
Off topic
On the other hand
Read the (effing) manual
Thanks in advance
Too much information
Talk to you later
What the f***
Down low
At the moment
Thank you
Shaking my head
This photographer is a comedic genius. Hilarious!
This photographer is a comedic genius. Hilarious! | Source
Netspeak vs. Leetspeak
Words such as LOL (meaning laugh out loud), LMAO, and LMFAO make up what is called netspeak, also sometimes called chatspeak. A large number of people on sites like Facebook, MySpace, and Twitter use these acronyms and abbreviations. However, many were used before these websites even existed.

Netspeak is also related to leetspeak, a language developed by hackers which allowed them to slip past email filters. Leetspeak works by substituting letters with numbers or different letters that are similar in appearance. For example, the letter E would be replaced with the number 3. Spelling may also be slightly altered in some words. In fact, the term leet in the very name of the language is often written as 1337. Leetspeak became popular and is no longer used solely by hackers. While it did gain popularity, it still isn’t a huge part of social networking sites like Facebook. It is mostly used by online gamers, programmers (most hackers are programmers), and forum posters.

Examples of Leetspeak
ski11z = skills
1337 = leet
haxxor = hacker
n00b = noob, newbie (This means a newcomer and is usually meant as an insult.)

Ask the author a question
Question:What does lamo mean?
Answer:LAMO is actually a common…
Helpful 285
Question:What does bsf mean?
Answer:”Bsf” stands for “but…
Helpful 313
Question:What does “ZOMG” stand for?
It’s the same as “OMG” (which means “oh my god”), it’s just with more excitement.

Helpful 57
Question:Does “FOMO” mean “Fear Of Missing Out”?
Yes, “FOMO” stands for “Fear of Missing Out.”

Helpful 48
Question:What does “nm” stand for?
“Nm” stands for “nevermind.”

Posted on Leave a comment A Text Guide to Snapchat for People Who Don’t Get Snapchat ! No images !


Snapchat is fun, and millions use it to stay in touch and share their lives with one another every day. It has an unearned reputation for being difficult to use, but it’s not, after you get the basics. Once you’re in and have a few friends to share with, it’s easy. If you don’t have anyone to show you, you don’t get it, or you’re just wondering what the fuss is about, let us help.

Let’s approach this from an angle you may already be familiar with: A slide show. We know, slide shows are boring. Stick with us, this one’s worth it.

There are plenty of reasons to use Snapchat — sharing with friends and disappearing messages and video for starters. These are the reasons I use Snapchat, I can’t speak for you. But I will say there are a lot of dogs, and they’re very adorable.



Speaking of “that filter that makes you pretty,” here are some examples. You can try them both, but the important thing to remember is that they’re each lovely. If you’re a purist, feel free to go without, of course.


Before we get too deep into specific features and filters, let’s take a look at Snapchat’s home screen: You know, the first thing you see when you open the app. Here’s a quick rundown of what you’ll see, and what everything does.



One thing about Snapchat people both love and hate is that it’s not terribly obvious what any of those buttons do. I’m sure someone, somewhere will judge you if you forget what the three-dot-thing in the bottom left is, but we won’t. And remember, even if you do forget, just tap it and you’ll see what it does. It won’t hurt.


If you swipe right on the main screen, you’ll see your friends page. This is where messages, stories, and other snaps live. For most people — especially beginners — this screen will be empty, save for a courtesy message from the Snapchat staff designed to make you feel less lonely (and also as a way to promote updates and new features).

You may not know it, but the colors actually do mean something — they’re designed to clue you in to what type of message you’ve received before you open it. Nothing more embarrassing than tapping a new message in a quiet room thinking it’s a photo only to have a video to autoplay at max volume, right? Now that’ll never be you.


Also, did you know that Snapchat automatically lets you know when someone’s read your message? It’s true, and they don’t have a choice in the matter. Just keep an eye on the arrow next to their name.



O.K., so that’s your inbox, but the stories and messages screen is where you’ll find the action (public, anyway). It’s where everyone you follow on Snapchat posts their public stories, where all of your messages, both group and direct, live, and everything that’s available for anyone to view for 24 hours.

You can also use this view to review the snaps you have made publicly available to everyone who follows you. Perfect for checking out how many people have viewed your posts, make sure you’re going mega-viral, or to delete that drunk snap you meant to keep private but posted to the world.


You can even drill down and see specifically who has viewed your snaps. That’s right — your followers can’t hide from you. If they do the creepy thing and try to take a screenshot, you’ll see that too, along with who it is so you can call them out accordingly.

O.K., so that’s the tour. Ready to take some snaps?


Like the camera app on your phone, you press the circle at the bottom of the screen to take a picture. To take a video, hold it down. Snapchat defaults to the front-facing camera here, so don’t be surprised if you’re looking at your own face when you get to this screen. You’ve been warned!



Once you have your photo or video ready, you can add some text or one of those cool bar captions, or you can even jazz it up by making the text colorful. Try it out, and play with it. You can always remove it and start over or just post it without any of that nonsense.


If you really want to personalize it, you can add emoji or stickers, draw directly on the image, duplicate images — whatever you want. Be warned though, go crazy and have fun, but there are diminishing returns: You probably don’t want to add too much at once.


Oh, you can also add filters to your photos — you didn’t forget that Snapchat has photo filters, did you? Swipe left or right to try them out. If you want to try out Snapchat’s face filters, keep the camera on your face and tap on it. You have to use the front-facing camera to get them though. You’ve seen these before, we’re willing to bet — you can make yourself look like a dog, a cat or a fox; you can squish your face down flat — the works. Some of the face filters even tweak your voice when you take a video!


When you’re all done, tap that blue arrow to send your finished snap to the world.

When you do tap that blue arrow, this is what you’ll see. You have the choice to post your snap to “my story,” which means “everyone who follows me publicly,” or to specific Snapchat friends or groups you’re a part of. Choose wisely!

Speaking of which, you can create groups of friends for semiprivate snap conversations. Think of them like group texts, just with all the other benefits of Snapchat videos and photos. Plus, it’s a great way to share with people you want seeing something you snap, but not the whole world at large.

There’s still a lot under the hood here, but these are the basics when it comes to using Snapchat effectively — or understanding how other people use it. Give it a try yourself. Despite being difficult to get into, once you’ve used it a few times to share with the world (or with your friends), you’ll get why it’s so popular, and you may even fall in love with it. Just remember, because it’s gone in 24 hours doesn’t mean it never happened, and always think before you snap — especially to the public.

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2019,, For Lease Rent or Sale to PDP Supporters !

Presidential candidate: Nigerians’ll help us choose among Saraki, Tambuwal, Atiku, Kwankwaso, others, says PDP




As the competition for the presidential ticket of the opposition Peoples Democratic Party gets stiffer in the run-up to the 2019 general elections, the party has said that it will rely on Nigerians to help the party choose its candidate for the presidential election.

The National Publicity Secretary of the party, Mr. Kola Ologbondiyan, in an exclusive interview with Saturday PUNCH on Friday, said the party had heard that many people, including a former Vice-President, Alhaji Atiku Abubakar; Senate President, Dr. Bukola Saraki; Sokoto State Governor, Aminu Tambuwal; his colleague in Gombe State, Ibrahim Dankwambo; and a former Governor of Kano State, Rabiu Kwankwaso, were interested in picking its presidential ticket.


He, however, said the decision to rely on Nigerians was premised on the party’s determination to avoid past mistakes, impunity and imposition of candidates.

According to Ologbondiyan, the party is not backing any of those in line to get its presidential ticket. Others interested in getting the party’s presidential tickets are a former Minister of Education, Ibrahim Shekarau; former governors of Jigawa State, Sule Lamido and Ibrahim Turaki; and a former Governor of Sokoto State, Attahiru Bafarawa.

He said, “As a party, we have so many candidates already, but Nigerians will determine their next president.

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EPP Status Codes | What Do They Mean, and Why Should I Know?

Extensible Provisioning Protocol (EPP) domain status codes, also called domain name status codes, indicate the status of a domain name registration. Every domain has at least one status code, but they can also have more than one.

Is your domain name registration about to be dropped? Is it safely locked to prevent unauthorized transfers, updates or deletions? Does it have any restrictions or pending actions that you need to address? Finding and understanding your domain’s EPP status codes will answer all of these questions and more.

It is important for registrants (that means you!) to understand EPP status codes because they can explain why your domain may have stopped working, if it is protected from domain name hijacking, and when and if your domain name registration will expire and become available to the public for registration.

You can find out your domain’s status codes by running a Whois lookup, which you can do by visiting or your registrar’s website. Your domain’s EPP status codes will be included in the search results.

There are two different types of EPP status codes: client and server codes. Client status codes are set by registrars. Some registrars automatically enact certain status codes when you register a domain name, while others do so when you request it. Server status codes are set by registries, and they take precedence over client codes. Both kinds of status codes appear when you run a Whois lookup for your domain.

The following are two tables containing the 17 standardized EPP (see std69) domain status codes plus the Registry Grace Period (RGP) status codes (see RFC3915). The first table lists the server and RGP status codes; the second table lists the client status codes. These tables will explain what each status means, why you should care what it means, and what kind of action you might want to take to respond to a status.

Server Status Codes are Set by Your Domain’s Registry

Status Code What does it mean? Should you do something?
addPeriod This grace period is provided after the initial registration of a domain name. If the registrar deletes the domain name during this period, the registry may provide credit to the registrar for the cost of the registration. This is an informative status set for the first several days of your domain’s registration. There is no issue with your domain name.
autoRenewPeriod This grace period is provided after a domain name registration period expires and is extended (renewed) automatically by the registry. If the registrar deletes the domain name during this period, the registry provides a credit to the registrar for the cost of the renewal. This is an informative status set for a limited time after your domain’s auto- renewal by the registry. If you do not want to keep it (i.e., pay the renewal fee) anymore, you should contact your registrar immediately to discuss what options are available.
inactive This status code indicates that delegation information (name servers) has not been associated with your domain. Your domain is not activated in the DNS and will not resolve. If your domain has remained in this status for several days, you may want to contact your registrar to request information about the delay in processing.

If the TLD requires documentation to be provided for registration, you may need to provide the required documentation.

ok This is the standard status for a domain, meaning it has no pending operations or prohibitions. Asking your registrar to enact status restrictions, like clientTransferProhibited, clientDeleteProhibited, and clientUpdateProhibited, can help to prevent unauthorized transfers, deletions, or updates to your domain.
pendingCreate This status code indicates that a request to create your domain has been received and is being processed. If the TLD is on a special registration period (e.g. sunrise), this may indicate that the domain name will be allocated at the end of such period.

If the TLD is not on a special registration period and you are NOT the listed Registrant, you should contact your registrar immediately to resolve the issue.

pendingDelete This status code may be mixed with redemptionPeriod or pendingRestore. In such case, depending on the status (i.e. redemptionPeriod or pendingRestore) set in the domain name, the corresponding description presented above applies. If this status is not combined with the redemptionPeriod or pendingRestore status, the pendingDelete status code indicates that your domain has been in redemptionPeriod status for 30 days and you have not restored it within that 30-day period. Your domain will remain in this status for several days, after which time your domain will be purged and dropped from the registry database.

Once deletion occurs, the domain is available for re-registration in accordance with the registry’s policies.

If you want to keep your domain name, you must immediately contact your registrar to discuss what options are available.
pendingRenew This status code indicates that a request to renew your domain has been received and is being processed. If you did not request to renew your domain and do not want to keep it (i.e., pay the renewal fee) anymore, you should contact your registrar immediately to discuss what options are available.
pendingRestore This status code indicates that your registrar has asked the registry to restore your domain that was in redemptionPeriod status. Your registry will hold the domain in this status while waiting for your registrar to provide required restoration documentation. If your registrar fails to provide documentation to the registry operator within a set time period to confirm the restoration request, the domain will revert to redemptionPeriod status. Watch your domain’s status codes within this frequently defined seven day period to ensure that your registrar has submitted the correct restoration documentation within the time window. If this period ended and your domain has reverted back to a redemptionPeriod status, contact your registrar to resolve whatever issues that may have halted the delivery of your domain’s required restoration documentation.
pendingTransfer This status code indicates that a request to transfer your domain to a new registrar has been received and is being processed. If you did not request to transfer your domain, you should contact your registrar immediately to request that they deny the transfer request on your behalf.
pendingUpdate This status code indicates that a request to update your domain has been received and is being processed. If you did not request to update your domain, you should contact your registrar immediately to resolve the issue.
redemptionPeriod This status code indicates that your registrar has asked the registry to delete your domain. Your domain will be held in this status for 30 days. After five calendar days following the end of the redemptionPeriod, your domain is purged from the registry database and becomes available for registration. If you want to keep your domain, you must immediately contact your registrar to resolve whatever issues resulted in your registrar requesting that your domain be deleted, which resulted in the redemptionPeriod status for your domain. Once any outstanding issues are resolved and the appropriate fee has been paid, your registrar should restore the domain on your behalf.
renewPeriod This grace period is provided after a domain name registration period is explicitly extended (renewed) by the registrar. If the registrar deletes the domain name during this period, the registry provides a credit to the registrar for the cost of the renewal. This is an informative status set for a limited period or your domain’s renewal by your registrar. If you did not request to renew your domain and do not want to keep it (i.e., pay the renewal fee) anymore, you should contact your registrar immediately to discuss what options are available.
serverDeleteProhibited This status code prevents your domain from being deleted. It is an uncommon status that is usually enacted during legal disputes, at your request, or when a redemptionPeriod status is in place. This status may indicate an issue with your domain that needs resolution. If so, you should contact your registrar to request more information and to resolve the issue. If your domain does not have any issues, and you simply want to delete it, you must first contact your registrar and request that they work with the Registry Operator to remove this status code.

Alternatively, some Registry Operators offer a Registry Lock Service that allows registrants, through their registrars to set this status as an extra protection against unauthorized deletions. Removing this status can take longer than it does for clientDeleteProhibited because your registrar has to forward your request to your domain’s registry and wait for them to lift the restriction.

serverHold This status code is set by your domain’s Registry Operator. Your domain is not activated in the DNS. If you provided delegation information (name servers), this status may indicate an issue with your domain that needs resolution. If so, you should contact your registrar to request more information. If your domain does not have any issues, but you need it to resolve in the DNS, you must first contact your registrar in order to provide the necessary delegation information.
serverRenewProhibited This status code indicates your domain’s Registry Operator will not allow your registrar to renew your domain. It is an uncommon status that is usually enacted during legal disputes or when your domain is subject to deletion. Often, this status indicates an issue with your domain that needs to be addressed promptly. You should contact your registrar to request more information and resolve the issue. If your domain does not have any issues, and you simply want to renew it, you must first contact your registrar and request that they work with the Registry Operator to remove this status code. This process can take longer than it does for clientRenewProhibited because your registrar has to forward your request to your domain’s registry and wait for them to lift the restriction.
serverTransferProhibited This status code prevents your domain from being transferred from your current registrar to another. It is an uncommon status that is usually enacted during legal or other disputes, at your request, or when a redemptionPeriod status is in place. This status may indicate an issue with your domain that needs to be addressed promptly. You should contact your registrar to request more information and resolve the issue. If your domain does not have any issues, and you simply want to transfer it to another registrar, you must first contact your registrar and request that they work with the Registry Operator to remove this status code.

Alternatively, some Registry Operators offer a Registry Lock Service that allows registrants, through their registrars to set this status as an extra protection against unauthorized transfers. Removing this status can take longer than it does for clientTransferProhibited because your registrar has to forward your request to your domain’s registry and wait for them to lift the restriction.

serverUpdateProhibited This status code locks your domain preventing it from being updated. It is an uncommon status that is usually enacted during legal disputes, at your request, or when a redemptionPeriod status is in place. This status may indicate an issue with your domain that needs resolution. If so, you should contact your registrar for more information or to resolve the issue. If your domain does not have any issues, and you simply want to update it, you must first contact your registrar and request that they work with the Registry Operator to remove this status code.

Alternatively, some Registry Operators offer a Registry Lock Service that allows registrants, through their registrars to set this status as an extra protection against unauthorized updates. Removing this status can take longer than it does for clientUpdateProhibited because your registrar has to forward your request to your domain’s registry and wait for them to lift the restriction.

transferPeriod This grace period is provided after the successful transfer of a domain name from one registrar to another. If the new registrar deletes the domain name during this period, the registry provides a credit to the registrar for the cost of the transfer. This is an informative status set for a limited period or your domain’s transfer to a new registrar. If you did not request to transfer your domain, you should contact your original registrar.


Client Status Codes are Set by Your Domain’s Registrar

clientDeleteProhibited This status code tells your domain’s registry to reject requests to delete the domain. This status indicates that it is not possible to delete the domain name registration, which can prevent unauthorized deletions resulting from hijacking and/or fraud. If you do want to delete your domain, you must first contact your registrar and request that they remove this status code.
clientHold This status code tells your domain’s registry to not activate your domain in the DNS and as a consequence, it will not resolve. It is an uncommon status that is usually enacted during legal disputes, non-payment, or when your domain is subject to deletion. Often, this status indicates an issue with your domain that needs resolution. If so, you should contact your registrar to resolve the issue. If your domain does not have any issues, but you need it to resolve, you must first contact your registrar and request that they remove this status code.
clientRenewProhibited This status code tells your domain’s registry to reject requests to renew your domain. It is an uncommon status that is usually enacted during legal disputes or when your domain is subject to deletion. Often, this status indicates an issue with your domain that needs resolution. If so, you should contact your registrar to resolve the issue. If your domain does not have any issues, and you simply want to renew it, you must first contact your registrar and request that they remove this status code.
clientTransferProhibited This status code tells your domain’s registry to reject requests to transfer the domain from your current registrar to another. This status indicates that it is not possible to transfer the domain name registration, which will help prevent unauthorized transfers resulting from hijacking and/or fraud. If you do want to transfer your domain, you must first contact your registrar and request that they remove this status code.
clientUpdateProhibited This status code tells your domain’s registry to reject requests to update the domain. This domain name status indicates that it is not possible to update the domain, which can help prevent unauthorized updates resulting from fraud. If you do want to update your domain, you must first contact your registrar and request that they remove this status code.
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Facebook Ad Guidelines Cheat Sheet

Facebook Ad Guidelines Cheat Sheet

Marc Schenker
Marc Schenker
 August 20, 2018
Social Media

Facebook ads are one of the most cost-effective ways to get attention on your brand these days. Not only are they affordable, but the potential reach is huge.

Unfortunately, though, not many small businesses are getting the most from their Facebook ads! A survey released by website builder Weebly indicated that 62% of small business owners feel their paid ads on Facebook are missing their target. That’s not a very comforting statistic when you consider how many small businesses currently use and advertise on the platform.

The potential is there, however, for small business owners to harness the power of these ads to reach billions of people across the world – and, more importantly, the specific segments of people who would be most likely to become your next customer. While it can be challenging, at first, to get the hang of things, once you do it’s more than worth it.

facebook advertising guidelines

This cheat sheet is meant to help you get the most from Facebook ads in an easy-to-understand format. It will cover basic Facebook advertising guidelines including:

  • Facebook ad types
  • Facebook ad costs
  • Facebook ad targeting
  • Facebook ad copy and creative
  • Staying competitive on Facebook
  • Analyzing your Facebook ad results

Types of Facebook Ads

It’s vital to have an understanding of what you’re working with when getting started with Facebook ads. To that end, let’s start with the different ad types available to you.

According to Facebook, there are 11 basic kinds of ads available on the platform. These include:

  • Video – Video ads that feature sound and motion (more on Facebook video ads here)
  • Image – High-quality but simple visual ads (more here)
  • Collection – Ads that showcase products from your store’s catalog
  • Carousel – Display up to 10 videos or images in the same ad, each with its very own link (more on Carousel ads here)
  • Slideshow – Ads that use sound, copy and motion to tell brand stories
  • Canvas – Mobile-optimized and full-screen experiences for your customers, directly from ads (more on Canvas ads here)
Facebook Canvas Ads Template
  • Lead Generation – Carousel, image or video ads that present your leads with a form, after they engage with your ads (more on Lead Ads here)
  • Offers – Ads offering discounts
  • Post Engagement – Ads meant to boost page posts to obtain more engagement
  • Event Responses – Video or image ads designed to drive awareness and responses for events
  • Page Likes – Ads intended to drive page likes and engagement

Which ad type you choose will, naturally, depend on your business type and what your marketing goals are, so be sure to establish your goals first.

Facebook Ad Costs

Facebook is outrageously popular for businesses, even in the wake of bad pressabout how it handles your data. Much like the auction for Google ads, there’s a bidding process to determine where your Facebook ad appears and how much you pay per click. You’ll indicate how much you want to hand over for precise actions on any given ad, such as views, conversions, clicks, etc. You can manually adjust it or have Facebook automatically make calculations for you, based on your specifications.

Various factors can affect your Facebook ad costs, including the following:

  • When your ad campaigns run (time, date, during peak hours when competition is fiercest)
  • Your specific audience
  • Your Relevance Score
  • Ad placement
  • Your bidding method (set a bid limit on every unique bid or just set your average bid)

As you can probably guess, ad costs therefore can vary quite a bit.

Still, if we look at the averages, we can see some interesting information.

WordStream analyzed hundreds of client accounts to calculate the average cost per click (CPC) and cost per action (CPA) on Facebook for eighteen different industries. They found that the average across all business types was $1.72 per click and $18.68 per conversion.

facebook posted massive increases in cost per click despite losses in impressions

These are averages, so yours, based on your unique campaigns, could well be different.

facebook ad costs by country

What if you’re outside the US? AdEspresso performed a study where it looked at 2017 data to gauge average ad costs in the U.S. and other areas. Here are the findings, in US dollars:

  • CPC average for all countries – $0.97
  • CPC average targeting those 65 and up – more than (Q1) $0.70
  • CPC average targeting those between 13 and 17 (Q1) = $0.11
  • CPC average of Instagram ad placement (Q4) – $1.15
  • CPC average of Facebook ad placement (Q4) – $0.50
  • CPC monthly average – $0.40
  • CPC average on Sundays – $0.40
  • CPC average on Tuesdays and Thursdays – $0.50
  • CPC average of targeting women (Q4) – $0.64
  • CPC average of targeting men (Q4) – $0.50
  • CPC average of optimizing for link clicks (Q4) – $0.44
  • CPC average of optimizing for impressions (Q4) – $3.79
  • CPL (cost per like) average for page like campaigns – $1.08
  • CPL average targeting those 55 and up (Q4) – $0.33
  • CPL average targeting those between 13 and 17 (Q4) – $0.04
  • CPL average per month – $0.12
  • CPL average per week (Q4) – $0.14
  • CPL average cost for women – $0.16
  • CPL average cost for men – $0.11

Looking at ad costs on the platform helps you get a sense of how much of your budget Facebook marketing will eat up. There are, of course, always ways to adjust your targeting and other strategies to lower your Facebook ad costs.

Facebook Ad Targeting

Now it’s time to delve into ad targeting. Here’s where you identify your audience and ensure that the ad content you serve up to them actually appeals to them.

How well you’re able to identify your audience will have a meaningful impact on how much you spend on ads, your ROI, and their overall effectiveness. It pays to spend extra time to accurately define whom you’re targeting.

facebook ad targeting guidelines cheatsheet

Facebook lets you go pretty deeply into the traits that define your audience. The extensive targeting options include (but are by no means limited to):

  • Gender
  • Age
  • Location
  • Language
  • Interests
  • Behaviors
  • Life events (such as “recently married”)
  • Education
  • Job title
  • Income
  • Political affiliation

These demographic qualities help you narrow down who will see your ads.

For example, if you’re trying to market to teens on the west coast who speak different languages and are interested in entertainment products, your ad-targeting breakdown might look something like this:

  • Male/female
  • 13 to 19
  • Washington/Oregon/California
  • English/Spanish
  • Entertainment > Live events > concerts

Naturally, narrowing down your audience to those more likely to be in market for your offerings gives you better results than just showing your ads to anyone.

Facebook Ad Copy & Creative

Facebook advertising is just like any form of advertising: the quality of your ad copy and creative goes a long way toward determining your ROI.

facebook ad guidelines for copywriting

One of the most important skills you can master in advertising is the art of persuasion. Famous psychologist Robert Cialdini’s 1984 book, Influence: The Psychology of Persuasion, laid out six unique principles to help marketers convince and convert with greater success. They are:

  • Reciprocation
  • Social proof
  • Commitment and consistency
  • Scarcity
  • Authority
  • Liking

It’s a good idea to infuse your Facebook ads with some of these timelesspersuasion principles. For that, you have to consider how you can grab your audience’s attention and persuade them to click using various elements of your ads, such as:

How can you use the principles of persuasion in your Facebook ads? For example, reciprocation can be as straightforward as telling people they can get a free report or ebook if they complete your lead form, while social proof can be something as simple as the number of reactions, shares and comments your ad racks up over the course of its run. More creative, engaging ads tend to get more likes and shares.

Here are some more tips on writing great Facebook ads.

Outdoing the Competition on Facebook

It’s always fair game to see what your competitors are doing—and try to best them. After all, if you can deliver better content to your customers, then you attract their attention and more.

Your competition’s Facebook ads are a goldmine of inspiration for what you can do better in your ads. Simply analyze what their ads are doing right and where there’s room for improvement. Then, implement that in your own ads, especially if you’re competing for the same audience.

competitive research for facebook ads

Case in point: Skillshare and Udemy are both online learning platforms where courses and how-to videos are available.

facebook ad guidelines and examples

Whereas Udemy has an ad touting lifetime access to one course with a 100% money-back guarantee, Skillshare touts unlimited access to all of its courses, all for the price of just $0.99 for two months.

Checking out your competitors’ ads might give you ideas for new value props, CTA’s, or emotional angles to test in your own Facebook ads.

Learn more strategies for competitive advertising on Facebook here.

Facebook Ad Reporting

After you’ve gone through all this trouble to familiarize yourself with how Facebook ads work and hopefully implemented some campaigns, you can’t just expect them to do all the work for you while you sit back. You have to take an active role in your campaigns even when they’re underway, so that you can ensure that you’re getting a good ROI from your ad spend and efforts.

Start monitoring results as soon as you’ve launched one of your ad campaigns. Don’t wait until the campaign has run its course to determine if it was hitting all the right targets or not.

Just head to your Facebook Ads Manager to look at your ads’ performance in real-time. The beauty of monitoring in real-time is you can also respond in real-time by adjusting underperforming ads. Within the Ads Manager, you can easily edit your ads to tweak them to reach better performance.

guidelines for facebook ads manager

For example:

  • If an ad’s engagement level is disappointing, try improving the copy or the visuals used in the ad to make it more stimulating and persuasive
  • If an ad’s reach is lower than you expected, try to expand the audience in your targeting parameters
  • If an ad’s conversions aren’t where you want them to be, try improving your call to action by using a more action-oriented verb, or working to improve your Facebook ad landing pages

A final note on tracking Facebook performance: Instead of putting an emphasis on vanity metrics like engagement and the like, you should be focused on tracking the metrics that really matter: sales and ROI or return on ad spend (ROAS). If your ad campaign gets you a lot of reach, clicks and conversions, but you’re actually losing money per sale when you figure in all your expenses, then the campaign’s no good.

That’s why you need to track ad performance and sales first and foremost during the course of your campaigns.

You Can Make Facebook Ads Work for You

Facebook ads have a proven track record of success for small businesses. The fact that they’re cost-effective makes them business-friendly and is just another reason to use these ads. However, not many business owners are using these ads to their full potential—not even close!

If you decide to jump headfirst into Facebook ads, you have to have a solid grasp of how the entire platform works, how much you’ll likely spend, the different ad types, optimization strategies, and the need to monitor your ads closely.

Only then will your business get the most from this great platform.

Marc Schenker

Marc Schenker

Marc Schenker is a copywriter and marketer who runs The Glorious Company, a marketing agency. An expert in business and marketing, he helps businesses and companies of all sizes get the most bang for their ad bucks.

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Criminalisation of Cybersquatting in Nigeria

Cybersquatting Under the Nigerian Law


As aptly noted by W. Cornish & D. Llewellyn, in their book, Intellectual Property: Patents, Copyright, Trademarks and Allied Rights, Sixth Edition, Sweet & Maxwell, London, p.862:

“As E-commerce has grown, the internet has become a virtual space in which unfair trading with marks, brands and business names is likely to take place. To some extent, the structure of the system causes old dangers of public confusion to appear in new forms.”

At this point, it is apt to note the system for domain name registration, which generally operates on a first – come first-serve basis, and allows anybody who is entitled, to register a domain name without proof of the intended commercial use. This has unarguably been a thorn in the flesh of various individuals and corporate bodies, who own established trademarks and often seek ways to protect their trademarks in the era of the internet. Notably, it is no news that the advent of the internet marked the herald of cyber-linked issues such as cybersquatting, cyber piracy and the most damaging of all, trademark infringement.

In Nigeria, prior to the enactment of the Cybercrimes (Prohibition, Prevention, Etc) Act 2015 (the Act), cybersquatting could only be curbed arguably within the law of trademarks or the tort of passing off, which proved inadequate for this rampant illicit act. However, with the recent enactment of the Act, came into existence a legal framework, governing various aspects of online activities, including criminalizing the act of cybersquatting.

It is in this wise that this newsletter will consider the modern phenomenon of cybersquatting in the context of trademark infringement through the registration of domain names of registered marks.

The Act defines cybersquatting as; “the acquisition of a domain name over the internet in bad faith to profit, mislead, destroy reputation, and deprive others from registering the same, if such a domain name is; (i) similar, identical, or confusingly similar to an existing trademark registered with the appropriate government agency at the time of the domain name registration; (ii) identical, or in any way similar with the name of a person other than the registrant, in case of a personal name; and (iii) acquired without right or with intellectual property interests in it.

In Section 67 of the Nigerian Trade Marks Act ( TMA), a “trademark” is defined to mean

“a mark used or proposed to be used in relation to goods for the purpose of indicating, or so as to indicate, a connection in the course of trade between the goods or services and some person having the right either as proprietor or as registered user to use the mark, whether with or without any indication of the identity of that person, and means, in relation to a certification trade mark, a mark registered or deemed to have been registered under section 431 of this Act.”

Domain Names as a Mark under the Trade Mark Act, While the definition of trademark as contained in section 67 of the TMA does not contain ‘services’ and thus, could arguably be said to be restrictive, a careful read of the definition of a ‘trademark’ under the TMA reveals that there is nothing in the TMA, particularly section 67 of the TMA providing a restrictive definition for a ‘mark’. The definition of a ‘mark’ under the TMA is quite broad and can arguably accommodate a ‘domain name.’ Section 67 TMA defines a ‘mark’ to include; ‘a device, brand, heading, label, ticket, name, signature, word, letter, numeral, or any combination thereof .’ Flowing from this, it can thus be said that a ‘domain name,’ when used in relation to any goods, and same being identical with or so nearly resembling such goods, as to likely deceive or cause confusion, in the course of trade can be said to be an infringement of a registered mark. (Section 5(2) TMA).

Cybersquatting: An infringement of Trademark?
The requirements for an action hinged on trademark infringement in Nigeria, as provided for in section 5(2) TMA are as follows: (x) The trademark must have been used by a person who is neither a proprietor nor has obtained permission to use same; (y) The mark used must have been identical with the trademark or so nearly resembling it; (z) The mark used must be likely to deceive or cause confusion in the course of trade and in relation to any goods or services in respect of which it is registered; and (zz) The mark must have b een used as a trademark or used upon the goods or services in the course of trade.
The first limb of the definition of cybersquatting under the Act, prohibits the registration of domain names that are, “similar, identical, or confusingly similar to an existing trademark registered with the appropriate government agency at the time of the domain name registration.” Therefore, a clear link between cybersquatting and trademark infringement has been created, thereby reducing the need to accommodate cybersquatting within the framework of section 5 (2) of the TMA which some have argued, cannot be appropriately expounded to accommodate cybersquatting actions.

A Welcome Development The Act provides a legal framework for the commission of various internet related activities including cybersquatting.

By virtue of Section 25(1) of the Act, the act of cybersquatting is punishable on conviction to imprisonment for a term of not more than 2 years or a fine of not more than N5,000,000 or to both fine and imprisonment. In addition, Section 25 (3) of the Act empowers the Federal High Court to make an order directing the offender to relinquish such registered name, mark, trademark, domain name, or other word or phrase to the rightful owner. It is important to note that the Act does not prohibit cybersquatting solely where the domain name is registered due to trademark infringement.
Interestingly, the Act also defines cybersquatting to include the acquisition of a domain name which consists of the personal name of a person.

In précis, whilst some have argued that with the introduction of the Act, the only remedy to cybersquatting in Nigeria is through the provisions of the Act, it may also be rightly argued that the existing TMA can also accommodate actions arising from domain name disputes and cybersquatting, where the domain name is a registered trademark. However, the penalties under the Act are more stringent than the civil remedies which would be available under the
TMA. Consequently, the Act may become the more preferable legal remedy for cases where cybersquatting and trademarks intersect.

Cybersquatting Under the Nigerian Law

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What’s the link between trademark claims and domains?

Say you created an amazing gadget and gave it a unique, memorable name. Like Gadgmo Pro. You wouldn’t want anybody else to be able to use that name, right? So you’d trademark it. This is how the U.S. Patent and Trademark Office defines a trademark:

“A trademark is generally a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others.”

Once you’re awarded your trademark, you can pack it off to live in a centralized database of verified trademarks called The Trademark Clearinghouse (TMCH). It helps you protect your trademark online. It’s like a boardinghouse for trademarked words and phrases, with a vigilant landlord who grills wannabe trademark usurpers. It’s cool. Anyway…

What does all this have to do with domains?

You obviously want consumers to find your amazing gadget online, which is where just about everybody finds just about everything nowadays, so you’ll use your trademarked name in your website address (aka your domain name). It’s yours. You can do that. But you don’t want anybody else to register a domain name that includes your trademarked word or phrase.

In the past, it was fairly easy to protect your brand online because naming options were limited to a handful of domain extensions, such as .com. That’s changing with the continuing rollout of hundreds of new generic top-level domains (gTLDs) — many of which have open registration policies. You might already have registered, and, but what’s stopping someone else from registering or or

Well, nothing actually. But The Trademark Clearinghouse puts them (the registrant) on notice: They have to acknowledge the trademark before they can register the domain. If they move forward, the TMCH will notify you (the trademark holder on file) that someone else has registered a domain name that includes your trademarked name.

Warning. Warning. Possible trademark infringement

Here’s how it works: Mandated by ICANN for all new gTLDs, the Trademark Claims service warns trademark holders AND domain name registrants (people who register domain names) of possible trademark infringements. First, the service sends a potential domain name registrant a warning notice when they attempt to register a domain name that matches a trademarked word or phrase in the TMCH. Then, if the registrant continues to register the domain name after receiving and accepting the notice, the service sends a notification of the registration to the trademark holder.

As реr ICANN ruleѕ, the registrar (like GoDaddy) must notify customers who pre-registered or registered a domain with a trademark claim against it. The customer must acknowlеdgе the claim аgainst their domain in order for us to proceed with the registration of the domain at the registry. The way we notify customers about trademark claims, and how they acknowledge them, depends on whether they registered during Pre-Registration, Early Access or General Availability.

Trademark claims during domain pre-registration

If a GoDaddy customer рre-registered a domain and іt has a claim against it, we’ll send them an advance email informing them of the claim and a final email the day they can acknowledge the claim. Our customers have three options:

1. Acknоwlеdge the claim, sо we can submit the regiѕtrаtion in a timely manner. This increases the customer’s odds of being awarded the domain.

2. Do nothing. The domain rеgіstratiоn will auto-submit after the claim’s period ends (which generally is 90 days into General Availability, but can vary by domain extension).

3. Cancel the domain registration.

Trademark claims during Earlу Αccess and Gеnеral Avaіlаbility

If the customer registers the dоmаin aftеr thе opening of a phase (either Early Access or General Availability), they must acknowledge any claim(s) against the domain in order to purchase the domain. We make this clear and easy in our checkout process.

What’s next?

If someone acknowledges that there’s a potential trademark on a domain name and registers it anyway, two things could happen. You, the trademark holder, could do nothing and they can build their website and their business and enjoy their new domain name. Or, you could ask them to relinquish the domain name. If they don’t, you could take legal action on your own.

Either way, the place that sold you the domain name is no longer a part of the process. With the help of The Trademark Clearinghouse, we notifed both parties about the domain name registration and potential trademark infringement.